The organizations and companies that deploy Lean Six Sigma practices and methodologies aim to make all their business processes and opportunities statistically free of defects. These organizations yearn for decreased process variation, increased performance and offer improved quality of services and products. Talking about marketing experts, Six Sigma techniques help them to visualize the scenario through the eyes of customers and stakeholders. This allows them to measure and analyze the outcomes precisely and improve accordingly. Six Sigma VS Traditional Approach Six Sigma aims to quantify the input variables and focus on the least wastage. On the other hand, the traditional marketing methodologies totally depend on measuring the final output and then establishing plans to protect customers from organizational defects. The Six Sigma approach strives to eliminate the redundancies or problems at the root/ input level itself. This eliminates the need for any unnecessary...
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